About Us

It all started in the 70's when our Grandfather opened his first full-service gas station in Shobara, which is located in the Hiroshima prefecture of Japan. The family ran a successful business for more than 20 years.

In the late 90’s, part of the family migrated to the USA, where they were involved in car parts import for more than a decade. In the 2000’s, they wanted to keep pursuing their passion for the automotive industry and family legacy by starting the HIRO Performance brand.

Today, HIRO Performance is one of the largest manufacturers of automotive aftermarket suspension products globally, offering more than 2,000 unique suspension kits direct to consumers. HIRO Performance now inhabits 50,000 square feet of warehouse and manufacturing space and employs a full-time team of experienced professionals to assist with sales, technical support, research/development, and marketing. We have two decades of experience manufacturing suspension systems for enthusiasts and professional racecar drivers, drifters, stance & show cars, and rally cross.

Our manufacturing facility has ISO9001 Certificate. ISO 9001 is the internationally recognized standard for Quality Management Systems (QMS), and it is the most widely used QMS standard in the world.